Housing Associations & homes
Water scarcity is a reality also in developed countries.
Showers represent the highest hot water consumption areas in the house.
![water-utilities](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2020/12/water-utilities.jpg?lossy=1&strip=1&webp=1)
We must adopt new water use habits
Water utility companies are looking at innovative ways to reduce water consumption in homes.
![water-utilities](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2020/12/water-utilities.jpg?lossy=1&strip=1&webp=1)
![aguardio-access-data](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2020/12/aguardio-access-data.jpg?lossy=1&strip=1&webp=1)
2,000 Aguardio
Anglian Water have recently purchased 2,000 Aguardio to be installed in a housing association in the UK to explore their effectiveness in nudging residents to have shorter showers.
hard fact
2,000
Aguardio to be installed in a housing association
The research team
![](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/Pablo-pereira-doel-showering-smartly.jpeg?lossy=1&strip=1&webp=1)
Pablo Pereira-Doel
Research Fellow at the School of Hospitality and Tourism Management, University of Surrey, UK.
![](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/Xavier-Font-Showering-Smartly-1.jpg?lossy=1&strip=1&webp=1)
Prof Xavier Font
Professor of Sustainability Marketing at the School of Hospitality and Tourism Management, University of Surrey, UK.
Partners
![showering-smartly-aguardio](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/showering-smartly-aguardio.png?lossy=1&strip=1&webp=1)
![anglean-water-color-logo](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/anglean-water-color-logo.png?lossy=1&strip=1&webp=1)
Funders
![anglean-water-color-logo](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/anglean-water-color-logo.png?lossy=1&strip=1&webp=1)
![anglean-water-color-logo](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/anglean-water-color-logo.png?lossy=1&strip=1&webp=1)
![anglean-water-color-logo](https://b2134504.smushcdn.com/2134504/wp-content/uploads/2021/01/anglean-water-color-logo.png?lossy=1&strip=1&webp=1)