Students spend more time showering than other age groups.
A behavioural intervention in halls of residence was developed to explore students’ shower behaviour.
Students spend more time showering
Stays in student accommodations are generally long, so we aimed to explore the effectiveness over time of a behavioural intervention using smart technology and persuasive messages.
The hard facts
persuasive messages tested
seconds average shower
33% SHORTER SHOWERS
with the most effective persuasive message in addition to the real-time feedback
The research team
Prof Xavier Font
Professor of Sustainability Marketing at the School of Hospitality and Tourism Management, University of Surrey, UK.
dr Pablo Pereira-Doel
Research Fellow at the School of Hospitality and Tourism Management, University of Surrey, UK.